Cross-Media Promotion

Just some more successful work at Vault-Tec!

So I watched the Fallout TV show and enjoyed it a good amount, it’s nice to see that studios are taking game worlds seriously and giving them respectable adaptations to other mediums. As an interesting effect of this however, Fallout 4 was the top-played game on Steam this past weekend which presents an interesting thing, renewed interest in a game when it comes out on a different medium.

This was the same with Cyberpunk 2077 which, when it had its animated series debut on Netflix, caused a massive surge of people to play the original game. It’s to be expected that the game will be on people’s minds once they see it on their TV screen or dedicate time to watch a full series but it’s even more interesting to see so many people choose to dedicate new playthroughs and such to these game worlds after seeing a show about it. Perhaps it’s a bunch of new people wanting to try out the original source material, maybe it’s people looking for an excuse to dedicate some time to the ‘timesink game’ that they want to get involved with, or perhaps it’s just people looking to have a good time and even perhaps recreate things that happened in the show. Either way it’s an interesting move and it really shows to game publishers just how important cross promotion can be sometimes.

This has another effect however, bringing dead games back to life. Fallout 4 is quite old at this point and so seeing it skyrocket to the top of the charts really shows the power of presenting new content outside of the original game. Hell, I can imagine if a show is good enough it could even bring online-only games back from death to renewed interest. Is there money to be made in that process? I’m unsure, but for bringing a community back together I must say it’s a nice thing to see. So perhaps we will see a bunch more game worlds get turned into movies or TV shows now that people can clearly see the success of cases such as this… only time will tell…

That’s all for now, and as always. It’s not just a game, It’s a Life.

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